Disguised as a pharmaceutical commercial widely released on social media, this public service announcement was used to advertise the contemporary art exhibition Pineal Eye Infection, curated by Aaron Moulton. The exhibition and this commercial set out to re-frame creative expression as an illness with varying energy-related symptoms with an everyday reality that has been distorted by psychedelics, perception and madness.

Directed by Michael Atallah
Director of Photography Sky Rivers Edited by Sky Rivers